The George at Asda Seaside Print Dress: How to Get Vintage Right on the High Street

First of all I need to express my thanks to the lovely She and Hem for sharing this dress on their blog.
As soon as I saw it I knew that I just had to have it.
It's possibly the cheapest dress I have ever bought and at £20 is an absolute bargain! Not only does it have a lovely netted underskirt but the shape and proportions are just right for the 1950s silhouette and the PRINT...

Oh my gosh. This print is so summery, you can wear it with anything! I think it depicts the Italian coast line, but I could be wrong. It may be the South of France.

ASDA lists this dress online as the 'SEASIDE PRINT DRESS' which to me, is missing the mark. If you're going to sell a 1950s style dress, hit the right market with a name like The Riviera Dress or "The Audrey Dress".

But enough of a rant about that. Whether you're looking for a smart dress for a special occasion or simply to bask in the nostalgia of a 'Roman Holiday', this dress is perfect!

I posted a photograph of myself wearing this dress on a Novelty Print group on Facebook and was soon deluged with questions asking where I got it. I should note that most of the people on this group are American and are willing to pay international shipping to get their hands on this beauty.

And why not? For £20 this is a true steal. Dresses like these in Cath Kidston and Joules are priced at anything between £50-150 and yet they're not as authentic-looking as the Seaside Print Dress.
The fact that George at ASDA have taken other body shapes into account when designing their Limoncello collection shows their commitment to providing the best range for their customer and a true understand of customer needs.

The Seaside print dress is available in a wiggle dress style as well as a skirt, top and in some stores, even Capris!

Because I love the 50s style, I added a Vivien of Holloway cinch belt and my beloved Clermont Bottier peppermint green 1950s shoes! They even have tassels!

If you're looking for the dress for the summer, look no further but hurry, stocks are limited!

The Vintage Girl x